Seldat Direct has developed a unique software platform that matches suppliers with retailers who need the product sold by the supplier, with no credit or inventory risk to the supplier. All orders are placed in case minimums so the supplier does not have to break case packs to fulfill the orders.


After the supplier decides to join the Seldat Direct platform, our sales and IT team will work with the supplier to compile a style master that will be used to upload the product details to our platform.

Seldat Direct will then collect product samples that will be professionally photographed using a unique 360 degree technology. These high resolution images will appear on the front end of the platform, along with product descriptions and pricing, where the retailers will place their orders.

Once the product goes live, our Seldat Direct Sales team will utilize our platform to sell the suppliers product and take the product orders from the retailer. These orders are sent to the supplier, in real time through the Supplier Portal, and paid for by Seldat Direct, prior to shipment by the supplier. Seldat Direct picks up the order from the suppliers warehouse and Seldat Direct ships the orders to the retailer.

  • Our specially designed e-commerce area will designate locations specifically designed for your product and account.
  • We strive to have your order picked, packed and shipped the same day.
  • Your inventory levels will be automatically restocked every day for the next day shipping, so optimal inventory levels are always maintained.
  • All inventory and orders are scanned and double checked for 100% accuracy and to provide tracking of your shipments.
  • Our automated packaging process reduces costs by limiting wasted packaging materials and improving efficiencies.
  • +1-732-348-0000
  • 1900 River Road
  • US